How a week runs

One week of Plating Room, in restaurant-shift language.

No dashboards to log into, no Slack threads at 11pm. Here is exactly what lands on your week — when our photographer shows up, when the edit happens off-peak, when the text comes in for you to approve, when the drop fires, and when the post-mortem closes out the loop.

The week, at a glance

  1. Mon
    • Visit
  2. Tue
    • Visit
  3. Wed
    • Edit
    • Text
  4. Thu
    • Text
  5. Fri
    • 5pm drop
  6. Sat—
  7. Sun
    • Wrap

Stage 01

Mon–Tue

Before service / 10:30–11:30 · between lunch & dinner / 15:00–16:00 · after close / 22:30+

The Tuesday visit. We shoot around your service.

Our photographer arrives in the window you picked — before service, between covers, or after close. Two hours, no lights rigged across the dining room, no service interruptions. We leave with the plates, the pass, the bartender, and the room your regulars see on a Tuesday at 7pm.

What you doRead-only

Plate #003 · Slow-roasted squash, brown butter, sage

Hand-built ceramic · daylight / 5600K · f/5.6

Stage 02

Wed

Off-peak · 14:00–17:00

Mid-week edit pass. Off-peak, off your radar.

While you are prepping for Wednesday service, our editor cuts the week. Reels, plates, the SMS for Wednesday night. You do not see it yet, you do not need to see it yet — the cut is locked before it ever reaches your phone.

What you doOff-peak · read-only
0:38

Cut · Beurre Monté pass shot

Pass, plate, pour

Stage 03

Wed–Thu

Between prep & family · 19:30–21:30

Owner approval by text. No dashboards, no logins.

A text lands on your phone Wednesday night or Thursday over coffee — the cut, a one-line ask, a Y/N reply. Nothing to log into, nothing to download. You decide between the prep shift and family time, and we are locked by Thursday close.

What you doReply Y or pass

Plating Room

SMS · text/sms

Wed · 19:42
Reel #12 cut is ready — pass shot, plating B-roll, two hook variants. Reply Y to lock for Friday 5pm, or reply NO with one line of note.

Stage 04

Fri

17:00 — scheduled, automated

Friday at 5pm. The drop fires across all three feeds.

If you replied Y, the Reel goes up across Reels, TikTok, and your feed at 5pm sharp on Friday. Same filenames, same captions, same timing every week — your regulars know when it lands. The plate-up gallery and SMS go out in the same window.

What you doScheduled · auto-publish
0:38

Reel #12 · Beurre Monté

Pass, plate, pour

Stage 05

Sun

Morning · before the week restarts

Sunday morning post-mortem. One text, closed loop.

Sunday morning we send one text — what landed, what booked, what to cut next week. No deck, no retroactive strategy call. You read it on the walk in, and Monday starts the next rhythm.

What you doRead-only

Plating Room

SMS · text/sms

Sun · 09:15
Week 11 wrap. Reels: 4 posted, 38k views, 6 saves. Plates: 7 selects booked, 2 used on next week’s menu. SMS: 41% opt-in. Cut next week: tighten the pass shot hook. Reply STOP to pause.

Slow intake by design.

Bring us one room. We’ll map your week.

A 30-minute call with the Plating Room account lead, scoped to your real Tuesday and your real Friday. We leave with one week mapped to your service windows, your family windows, and one number on a postcard that you can run past your chef before we start.

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