Each Plating Room engagement runs the same six-stop rhythm — same owner-facing pages, same filenames, same Tuesday-by-noon cut. Here is exactly what lands in your inbox each week, in plain language.
01 — Reels
Four 0:30–0:45 vertical cuts a month. Pass, plating, nightly specials, the chef on the line — alternated so the feed does not feel like the same Reel twice. Two hook variants per cut so you can A/B without reshoots.
Inbox this week
Reel #12 · Beurre Monté — 0:38 cut, two alt hooks
mira@platingroom.studioTue 14:20
Reel #13 · Pass shot, plating B-roll — 0:24 cut
mira@platingroom.studioTue 14:25
Reel #12 · Beurre Monté
Pass, plate, pour
02 — Plate-up photography
On-location dish and menu photography, color-truthful, print-ready, that survives the lunch rush. Selects arrive at the end of the shoot — over 90% are color-corrected, retouched, and ready for menus, OOH, or your press kit.
Inbox this week
Plate #003 · Slow-roasted squash, brown butter, sage
ellen@platingroom.studioWed 19:10
Plate #004 · Hand-cut tagliatelle, Romanesco, anchovy
ellen@platingroom.studioWed 19:12
Plate #003 · Slow-roasted squash, brown butter, sage
Hand-built ceramic · daylight / 5600K · f/5.6
03 — UGC sourcing
Briefs, contracts, and delivery for real diners — content that arrives with social proof already attached. Each submission lands with the model release, the tagged handle, and the dish it covered, so you can post the same day with no back-and-forth.
Inbox this week
UGC brief — SlowFoodFriday, 4 diners, narrow reach
Account leadMon 09:00
UGC delivery — 7 cleared clips, model releases attached
Account leadFri 17:40
Diners · #SlowFoodFriday
Three tables · clearing on Sundays
04 — Weekly content calendar
One shared calendar for TikTok, Reels, SMS, and email — no retainer-scoped mystery work. Every asset on the week ahead is named, scoped, and dated, so the only thing left to decide is whether the headline fits Friday.
Inbox this week
Week of Mar 17 calendar — 4 posts, 2 SMS, 1 email
Account leadFri 17:00
Approval request — copy and creatives for Mar 18–24
Account leadFri 17:05
Week of Mar 17
05 — SMS
Two short broadcasts a week for specials, last-minute cancellations, and tasting menus. Same sender, same brand voice — subscribers recognize it in one line and read it without scrolling.
Inbox this week
SMS draft · Tuesday tasting menu — 142 chars + link
Account leadMon 11:30
Last-minute cancellation · 8:30 table for two
Plating RoomWed 18:00
Plating Room
SMS · text/sms
06 — Email
One weekly seat-guest list email (begins, tasting menu begins Friday) with a printable reservation link. Sent from your domain, designed to read like a chef-written note, not a brand blast — open and reservation rates reported Saturday morning.
Inbox this week
Friday seat — tasting menu, six covers, link inside
hello@your-restaurant.coThu 09:00
Open report — 41% open, 12% reservation click
ellen@platingroom.studioSat 11:00
Tasting menu begins Friday · six covers held
hello@your-restaurant.co · Plating Room
Two seats opened for the 8:30 service tonight. Brown butter squash is back. Reserve from the link below — the kitchen is held until 7:00 PM Thursday.
Ready when you are.
Book a 30-minute tasting — a real call with the Plating Room account lead, no deck, no slide-shame. You leave with the weekly cadence scoped for one of your rooms.