Here is one full week of Plating Room output for a 38-seat corner bistro in Hawthorne, run by an owner-operator with no social team. Shoots land Mon and Wed; the edit, the text approval, the SMS, the Reels and TikTok drop fire Tue / Thu / Sat. Friday 5pm fires the seat-guest list email on schedule. Sunday closes the loop with the post-mortem already described on /how-it-works.
The room this week belongs to
Margaret’s Bistro on Hawthorne
Hawthorne · Portland · 38 seats
Owner-operator Margaret · chef on the line Tue–Sat · wife covers FOH · no in-house social
The week, in order
Week of Mar 17 — Margaret’s Bistro on Hawthorne
Each day is one card. Each card stacks only the chips that actually fire that shift — no slot fabricated to fill space.
Mon
Mar 17
Pre-service · 15:00–17:00
15:00–17:00Hand-cut tagliatelle, Romanesco, anchovy — line pass + bartender (+1 alt plating).
Cover shoot · Tuesday-visit cadence prepped by account lead.
Tue
Mar 18
Off-peak · 14:00 · Dinner · 18:00
14:00–16:000:38 Reel #14 cut off-peak: pass shot, plating B-roll, two hook variants — locked before approval.
19:30“Reel #14 ready — pass shot, Romanesco plating, two hook variants. Reply Y for 18:00 post.”
18:00Reels + TikTok · same cut, same caption, both feeds. Same filename as last week — regulars know the sound.
Mid-week edit, owner approval by text, Reel goes up across Reels + TikTok at the same hour.
Wed
Mar 19
Pre-service · 15:00–17:00 · Cover · 19:00
15:00–17:00Brown butter cod, leek soubise — cover + dining room at 7pm (+1 alt plating, +1 alt hook).
Second cover shoot of the week — chef’s Wednesday special, lit for the dining room your regulars see at 7pm.
Thu
Mar 20
Lunch · 11:30 · Dinner · 18:00
14:00–16:00Reel #15 + plate-up gallery for cod + leek soubise — cut locked before Margaret’s phone lights up.
19:30“Two pieces ready — 0:38 cut, six-plate gallery. Reply Y for plate gallery + SMS at 18:00.”
18:00Plate gallery live at 18:00 · SMS at 18:05 · “Two seats opened for 8:30, cod is back.”
Wed footage cut off-peak · text approval lands · plate gallery + SMS go up before dinner service.
Fri
Mar 21
All day · automated · 17:00
17:00Auto-published seat-guest list email — tasting menu begins Saturday, six covers held. Same template every week.
No shoot, no edit — the seat-guest list email goes out scheduled, follows the same template every week.
Sat
Mar 22
Lunch · 11:30 · Dinner · 19:00
11:307 cleared diner clips — model releases attached, captions walked through the kitchen before posting.
16:00“Last-minute cancellation · one seat at 8:30 — bring a friend.” Replies routed to the host stand.
19:00Reels + TikTok · diner + dishes cut · same hook variant as Wed — your regulars see it twice in one week.
UGC drop · SMS to a Sunday-short list · Reel #15 goes up — the second vertical cut of the week.
Sun
Mar 23
Morning · 09:15
09:15“Week 17 wrap — 4 Reels, 38k views, 41% SMS opt-in. Cut next week: tighten pass shot hook.” Read-only.
Read-only · post-mortem week 17 wrap from the Thursday SMS cadence — Sunday morning closes the loop on the inbox.
How to read the week
Shoot
Capture
Edit
Cut
Approve
Sign-off
Post
Publish
Compare it to your own week.
A 30-minute call with the Plating Room account lead, scoped to one of your rooms. Walk us through your Tuesday, your Friday, the SMS you forget to send, and the cover that already shoots itself on a slow shift. We leave with one number on a postcard — the cadence your P&L will actually carry.